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What do we call coffee?

Coffee offers us its magical aroma and flavor for those exceptional and pleasant moments in life: the deep perfume of a perfect espresso for a chat between friends or the closing of a successful business ; the frothy taste of a cappuccino for an after-dinner conversation or to take a break from the day; or our very Colombian red for the start of a work day.

Hot or cold, when we enjoy a good coffee, we are tasting the fruit of the care, knowledge and passion of each of the people who, throughout the process, from the tree to the cup, contribute to cultivate it, care for it and stand out. its attributes. The Coffee Designer, as the final link in this chain, is responsible for producing, with impeccable technique and excellent service, a memorable experience that always leads the consumer to order that second coffee.


The preparation of quality coffee depends on taking care of all the details and variables of the process, from its cultivation to transforming the seed into a cup of coffee. Therefore, in addition to technique, a dose of love, enthusiasm and pleasure is always needed to achieve an excellent result.

Coffee, with its complexity and attraction, is a product like few others and awakens so many passions that men and women dedicate their lives to it. A multitude of trades and professions revolve around the coffee industry: coffee growers, collectors, muleteers, threshers, roasters, businessmen, baristas, tasters, distributors, scientists, agronomists, engineers and many more; and for all of them, coffee is more than an industry or a profession, it is a passion.




Coffee in the different parts of the production chain employs more than 100 million people in the world, and many more depend economically on it. It is an important product in the basic family basket and is consumed by millions of households in all latitudes and diverse cultures, races and religions.

That is why it is a special product because, like no other, it brings people closer, improves mood and provides that little bit of energy that we usually need. Stating that productive energy would suffer a drop if the world ran out of coffee is not an exaggeration, since this seed has the necessary powers to start an entire economy.


What is coffee?


Coffee is known as the seed found in the fruit of a coffee tree and the drink obtained from it after the entire agricultural and industrial process. The coffee tree, or Coffea, is a genus of plants classified within the large family of Rubiaceae, of which 10 civilized species and more than 80 others are known. wild species. The plant is a shrub native to subtropical Africa and southern Asia, which produces a fruit (drupe) similar to a cherry, whose seeds are used, ground and roasted, in the production of coffee. Its cultivation occurs in the tropical areas of the planet, so there is coffee in Central America, northern South America, northern Africa, Indonesia, southern Asia and Hawaii.


Of the 10 civilized species, the most important are Coffea arabica andthe Coffea canephora, better known as robusta. Thetwo species have their own qualities, and are grown in different climates and altitudes.


Where is the coffee grown?

Coffee grows in areas with temperate temperatures, with climates that alternate between humid and dry and with average temperatures between 18°C and 27°C.

The Coffea arabica species develops well in areas between 600 and 2000 meters above sea level, which is why it is cultivated particularly in Central American countries, Colombia, Brazil, Kenya, Ethiopia and Asia.

The Coffea canephora or robusta, is cultivated in areas up to 600 meters above sea level, particularly in Africa, Brazil and Indonesia.


Neither species is tolerant of very cold temperatures, and it is not possible to obtain coffee when planted in places with average temperatures below 12 °C.



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